LAUNCH PRICE: $37 for the first 100 copies — then it goes back to $149

The Complete Guide
The Pool Service Playbook
Fill Your Route. Get Off the Truck.
Build to Sell.
Garrett | GPR Digital

The Exact Playbook I Used to Build 120 Accounts, Zero Owner Hours on Route, and a $160K Exit

Every system, template, and lesson from building a pool company I could walk away from — and then sell. 33 chapters. 200+ pages. Yours today.

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33 chapters • 12 templates • 200+ pages of pool-specific systems

120
Accounts
at exit
$160K
Company
sale price
0
Owner hours
on route
< 1 yr
From startup
to exit

Sound familiar?

Most pool service owners are stuck in the same cycle. You might recognize a few of these.

Every month without a system for marketing, hiring, and operations costs you 5-10 accounts you're not getting. At $150/month each, that's $9,000-$18,000 per year in recurring revenue left on the table.

What if you had the complete system?

Imagine having a step-by-step playbook that shows you exactly how to fill your route past 80 accounts. Hire your first tech so you can get off the truck. Build a business that someone would actually write a check for.

That's not a hypothetical. That's exactly what I did. I built a pool service company from zero. Got to 120 accounts. Removed myself from the truck completely. Then sold the whole thing for $160,000 — in under 12 months.

And I wrote down every single step.

This playbook is the complete system — not theory, not YouTube tips. The actual processes, templates, and numbers from a real pool company that got built and sold.

What You'll Walk Away With

Not theory. Specific outcomes.

Fill Your Route

  • The 12-month marketing calendar that added 12 new accounts in 6 weeks
  • The exact Google Ads setup that generates $150/mo customers for $23 each
  • The speed-to-lead system that books 40% more calls than your competitors
  • The neighborhood referral method that fills routes without ad spend

Get Off the Truck

  • The hiring formula for finding pool techs who actually show up and stay
  • 10 plug-and-play SOPs so your techs run routes without you babysitting
  • The pricing math that turns $150/mo accounts into $180/mo accounts without losing customers
  • The owner dashboard that runs your business from your phone

Build to Sell

  • The 12-month exit prep timeline I used to sell for $160K
  • How to calculate route value so you don't leave money on the table
  • The exact financials a buyer wants to see and how to present them
  • Revenue benchmarks that tell you when your business is ready to list

From Pool Owners Who've Read It

Real results from real pool guys

★★★★★

"I used the Google Ads chapter and the negative keyword list. Landed 8 new monthly accounts in the first 30 days. The playbook paid for itself before I finished reading it."

+8 accounts in 30 days

Mike R.

Pool service owner, Tampa FL

★★★★★

"The hiring SOPs saved me. I'd burned through 3 techs before this. Used Garrett's interview script and onboarding checklist — my current tech has been with me 7 months now."

First tech retained 7+ months

Carlos D.

Pool service owner, Phoenix AZ

★★★★★

"I was stuck at 35 accounts for over a year. The marketing calendar and referral system got me to 72 in about 4 months. I finally feel like I'm building something worth selling."

35 to 72 accounts in 4 months

Jason T.

Pool service owner, Dallas TX

33 chapters. Three phases. One complete system.

Everything you need to fill your route, get off the truck, and build to sell.

Part 1 — Fill Your Route

How to get customers coming to you instead of chasing them.

  • The Feast-or-Famine Trap
  • The 12-Month Marketing Calendar
  • Your Website: Clicks Into Customers
  • Google Ads for Pool Companies
  • Social Media Ads That Book Jobs
  • Speed-to-Lead: Win the Callback Race
  • Review Generation System
  • Reactivation: Mining Past Customers
  • Maintenance Plans: Recurring Revenue
  • Neighborhood Marketing & Referrals
  • Local SEO & Google Business Profile
  • CRM Selection & Setup Guide
  • Customer Communication Systems
  • Seasonal Service Add-Ons

Part 2 — Get Off the Truck

How to hire, train, and build SOPs so your business runs without you.

  • The Math of Hiring Your First Tech
  • Finding & Keeping Good Pool Techs
  • Pool Service SOPs That Run Without You
  • Delegation Without Losing Quality
  • The Owner's Dashboard
  • Pricing Pool Service for Profit
  • Water Chemistry Deep Dive
  • Vehicle, Equipment & Chemical Mgmt
  • Handling Complaints & Service Recovery
  • Scaling from 1 Tech to 3+

Part 3 — Build to Sell

How to make your pool business worth six figures to a buyer.

  • What Makes a Pool Business Sellable
  • The $160K Exit: How I Sold My Company
  • Route Value & Customer Lifetime Economics
  • Revenue Benchmarks for Pool Businesses
  • The 12-Month Exit Prep Timeline
  • Insurance, Licensing & Legal Setup
  • Financing, Startup Costs & Cash Flow
  • Commercial Pool Contracts
  • Pool Repair as a Profit Center

About the Author

Built by a pool guy — not a consultant

Garrett started a pool service company from scratch. No connections. No inheritance. Just a truck, some chemicals, and a willingness to figure it out.

He grew it to 120 accounts, hired techs, removed himself from the truck completely, and sold the whole company for $160,000 — all in under 12 months.

Now he runs GPR Digital, helping service businesses grow. But this playbook isn't marketing theory. It's the exact system he used to build a pool business he could walk away from — and then sell.

"I wrote this for the version of me that was just starting out. The guy who smelled like chlorine, drove a beat-up truck, and had no idea what his business was actually worth. If that's you — this is yours."

Here's everything you get for $37

Total Value: $566 Yours for $37
Get Instant Access — $37
💪

60-Day Money-Back Guarantee

Read the entire playbook. Work through the action steps. Use the templates. If it doesn't help you grow your pool business within 60 days, email us and we'll refund every penny. No questions asked.

You're risking $37. We're risking our reputation.

If this playbook helps you land just one new $150/month account, it pays for itself in the first month — and keeps paying every month after.

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The Pool Service Playbook $197
Swipe File Vault (50+ templates)FREE $97
Negative Keyword ListFREE $47
Hiring TemplatesFREE $47
10 SOP TemplatesFREE $67
CRM AutomationsFREE $47
Service AgreementFREE $37
Chemical Dosing ChartFREE $27
Total today: $566$37
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Questions?

Frequently Asked Questions

Yes. The playbook covers strategies that work in year-round markets (Florida, Arizona, Texas) and seasonal markets (Midwest, Northeast). The marketing, hiring, and operations systems work regardless of climate — you just adjust the calendar.
Not at all. Part 1 starts from zero — how to get your first customers, set up your marketing, and build your route. If you're brand new, this saves you a year of expensive trial and error.
Parts 2 and 3 are built for you. Hiring, SOPs, pricing for profit, scaling past 3 techs, and the exit playbook. Most owners at 50+ accounts are stuck because they don't have systems — that's exactly what this covers.
YouTube gives you random tips from random people. This is a complete, organized system from someone who actually built and sold a pool company. It's the difference between Googling symptoms and getting a treatment plan from a doctor who's seen your exact condition.
Digital. You get instant access the moment you purchase. It's a PDF that works on any device — phone, tablet, laptop. Read it on the way to a job, at the supply house, wherever.
100% pool service specific. Every example, every number, every template is from a real pool company. No generic MBA stuff. If it doesn't smell like chlorine, it's not in the book.
Some strategies work within the first week — especially the speed-to-lead system and review generation process. The marketing calendar and hiring systems take 30-60 days to fully kick in. But you'll have your first action steps done today.
You have a full 60 days. If the playbook doesn't help you grow your business, just email us and you get every penny back. No hoops, no questions, no hassle.

You've got two choices right now

Option A: Keep figuring it out alone

Stay stuck at 30-40 accounts. Keep grinding 60-hour weeks on the truck. Keep wondering what your business is worth. Keep watching other pool companies grow past you. Maybe you'll figure it all out eventually. Maybe.

Option B: Get the playbook

Follow a proven system from someone who already did it. Fill your route. Hire your first tech. Get off the truck. Build something worth selling. For less than a single pool chemical delivery.

Get The Playbook — $37

Instant digital access. 60-day money-back guarantee. One new account pays for it.

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